We are building a production-grade WhatsApp AI agent for a consumer brand, using official Meta WhatsApp Cloud API and Zoho Catalyst as the orchestration layer.
The system will support:
AI-led conversations (with strict guardrails)
Seamless human handoff
Real-time ecommerce integrations
Controlled content & media delivery
This is not a chatbot builder project.
We are building a scalable, auditable, enterprise-safe system.
Core Stack (Non-Negotiable)
Meta WhatsApp Cloud API
Zoho Catalyst (backend, orchestration)
Zoho CRM (single source of truth)
Zoho Drive (approved knowledge & media)
Shopify (D2C ecommerce)
LLM via API (OpenAI preferred)
What the System Must Do
1. WhatsApp Messaging (Official API)
Set up Meta Business Manager, WABA, phone number
Webhooks for inbound/outbound messages
Template + session message handling
2. Zoho Catalyst Backend
Webhook receiver (Meta → Catalyst)
Secure secrets management
Session handling (24-hour rule)
Service layer for:
WhatsApp API
Zoho CRM
Zoho Drive
Shopify
LLM
3. AI Orchestration (Guarded)
Intent classification & confidence scoring
Cohort awareness (Consumer, Distributor, Dealer, Academia, Vendor)
AI replies only where allowed
Automatic escalation for:
Refunds / payments
Vendor & B2B cases
Human requests
AI is a reasoning layer, not a decision-maker.
4. Zoho CRM Integration
Lookup / create Leads, Contacts, Accounts
Update intent, cohort, conversation summaries
Assign owners on escalation
CRM remains the system of record
5. Zoho Drive → Knowledge Sync
Use Zoho Drive as the only AI knowledge source
Sync approved content (FAQs, product info, policies)
Folder-based access control
Scheduled refresh (Catalyst cron)
No hallucination beyond Drive content
6. Commerce & Media (Phase-1 Safe)
Shopify
Real-time price & stock lookup
Order status
Checkout links
Quick Commerce
City-based deep links (Blinkit / Zepto / Instamart)
No scraping, no price guarantees
Personalized Media
Template-based images (name, product, CTA)
Curated recipe videos served contextually
WhatsApp-compliant media only
(No full AI video generation in Phase 1.)
Deliverables
Working end-to-end WhatsApp AI system
Zoho Catalyst source code
CRM & Drive integration documentation
Environment & deployment guide
Go-live checklist
Knowledge transfer session
What We Are NOT Looking For
No BSP-only solutions (Twilio / WATI-only)
No SalesIQ-based builds
No chatbot UI builders
No hardcoded flows without CRM
No uncontrolled generative content
Ideal Freelancer Profile
Proven experience with Meta WhatsApp Cloud API
Hands-on Zoho Catalyst or deep Zoho API experience
Comfortable designing AI + human hybrid systems
Understands data governance & hallucination risk
Thinks in systems, not just code
Please include:
Relevant WhatsApp API projects
Zoho Catalyst / CRM / Drive experience
Architecture examples (if available)