Full Time Job
Royal Caribbean LTD
CocoCay (Royal Caribbean), The Bahamas
Position Summary:
Responsible for the promotion and protection of the reputation of the Royal Caribbean International brand in The Bahamas, primarily in consumer, business and trade media. Meet reputation objectives by ensuring maximum positive exposure, creating and implementing strategies for brand management through media relations, and provide public relations counselling and publicity support to Bahamas/Royal Beach Club leadership.
Key Objectives:
Grow brand awareness for Royal Caribbean along with Brand Equity throughout The Bahamas.
Develop deep relationships with key media and ensure the brand achieves category leading share of voice, message pull through and targeted stories that ensure high editorial quality scores.
Contribute to overall reputational and commercial targets.
Developing strategies to help drive brand preference.
Essential Duties and Responsibilities
Develop and implement the Consumer...