BRAND REPRESENTATIVE

  • Commonwealth Brewery Ltd.
  • John F Kennedy Drive, Nassau, The Bahamas
  • Mar 23, 2018
Full Time Marketing, Advertising & Public Relations Media-Journalism Sales & Marketing Sales Representative

Job Description

Job Summary:

  • Assist in the initiation, planning, implementation, control, coordination of all brand building and innovation programs to ensure sustainable market share growth for the responsible brands.

Key Responsibilities:

  • Develop communication and media objectives and strategy, in conjunction with Brand Manager.
  • Execute brand plan/brand projects, including creative, promotional calendar and programs, media plan and sponsorship activities, POS (Point of Sale) and specific retail programs
  • Manage interface with Sales in development, planning, implementation and feedback on promotions and merchandising
  • Undertake periodic market/trade visit to evaluate product and packaging quality, merchandising and promotional effectiveness
  • Develop monthly reports on brand performance.
  • Evaluate and measure key brand initiatives, including program execution, advertising and sponsorship effectiveness.
  • Identify, evaluate market opportunities and manage innovations, extensions as well as packaging initiatives.


Qualifications
:

  • College or University Degree ideally with a commercial background
  • Minimum four (4) years of experience in business
  • Experience in team and project management

Competencies/Skills:

  • Knowledge of the competitive environment and economic FMCG
  • Knowledge of beers, spirits, or related products
  • Knowledge of the maps needs and consumer motivations