Marketing & Sales Coordinator

Island Soles Bahamas is a premier footwear brand that blends Bahamian culture with comfort and style. We are dedicated to crafting high-quality, handcrafted sandals that celebrate our rich heritage while delivering exceptional products to our customers.

Position Overview

Island Soles Bahamas is seeking a dynamic and creative Marketing and Sales Coordinator to join our growing team. This role is essential to our brand expansion strategy and requires a versatile professional who can drive sales growth, develop compelling marketing campaigns, and create engaging content across multiple platforms. The ideal candidate will be passionate about lifestyle, footwear fashion, and building authentic brand connections.

Key Responsibilities

Marketing & Brand Development

• Develop and execute comprehensive marketing campaigns that align with Island Soles' brand identity and growth objectives
• Create and implement strategic marketing plans to increase brand awareness and market penetration
• Conduct market research to identify trends, customer preferences, and competitive landscape
• Collaborate with leadership to develop brand positioning and messaging strategies
• Plan and coordinate promotional events, product launches, and brand activations
• Manage marketing budgets and track campaign performance metrics

Sales & Business Development

• Drive sales growth through targeted marketing initiatives and customer acquisition strategies
• Develop and maintain relationships with retail partners, distributors, and key accounts
• Create sales collateral, product presentations, and promotional materials
• Monitor sales performance and provide regular reporting and analysis
• Identify new business opportunities and revenue streams
• Support customer service initiatives to enhance customer retention and satisfaction

Social Media & Website Management

• Manage and grow Island Soles' presence across all social media platforms (Instagram, Facebook, TikTok, etc.)
• Develop and execute social media content calendars and posting schedules
• Monitor social media analytics and adjust strategies based on performance data
• Engage with followers, respond to comments and messages, and build community
• Stay current with social media trends and platform updates
• Collaborate with influencers and brand ambassadors
• Manage and maintain the Island Soles website, ensuring content is current, engaging, and optimized
• Update product listings, descriptions, and pricing information
• Monitor website performance, user experience, and implement improvements
• Coordinate with web developers for technical updates and enhancements

Content Creation

• Create high-quality photo content showcasing products, lifestyle, and brand aesthetic
• Produce engaging video content including product demonstrations, behind-the-scenes footage, and promotional videos
• Write compelling copy for social media posts, marketing materials, website content, and product descriptions
• Maintain brand consistency across all visual and written content
• Coordinate product photography and styling sessions
• Edit and enhance photos and videos using relevant software tools

Required Qualifications

Education & Experience

• Bachelor's degree in Marketing, Communications, Business, or related field (Optional)
• 2-3 years of experience in marketing, sales, or digital marketing roles
• Proven track record in social media management and content creation
• Experience with marketing campaign development and execution

Technical Skills

• Proficiency in photo editing software (Adobe Photoshop, Lightroom, or similar)
• Video editing experience 
• Knowledge of social media management tools (Hootsuite, Buffer, Sprout Social, etc.)
• Basic website management experience (Shopify, or similar platforms)
• Understanding of website analytics (Google Analytics) and SEO best practices
• Understanding of social media analytics and reporting tools
• Experience with email marketing platforms and CRM systems
• Basic graphic design skills and familiarity with design software

Core Competencies

• Excellent written and verbal communication skills
• Strong creative and visual storytelling abilities
• Analytical mindset with ability to interpret data and metrics
• Project management skills with ability to handle multiple priorities
• Self-motivated with strong organizational skills
• Cultural awareness and appreciation for Bahamian lifestyle and values

Preferred Qualifications

• Experience in fashion, footwear, or lifestyle brand marketing
• Knowledge of the Bahamian market and consumer behavior
• Photography and videography experience
• Advanced website management and basic HTML/CSS knowledge
• Understanding of e-commerce platforms and online merchandising
• Experience with SEO optimization and website analytics
• Understanding of paid social media advertising and Google Ads

If you're passionate about sales and marketing-with a talent for storytelling, brand building, and driving results-we'd love to hear from you! Send your resume, portfolio, and a brief cover letter to info@islandsolesbahamas.com with the subject “Marketing and Sales Coordinator Application - Island Soles Bahamas.”