Jan 13, 2022

Senior Manager, Marketing Operations

  • Remote (Work from Home) Jobs
  • Remote (Bahamians Working From Home / Remote Jobs for Bahamians)
Remote Job/Work from home Manager Marketing, Advertising & Public Relations Operations

Job / Advertisement Description

Unqork is a new way to build enterprise software: it's a purely visual, drag-and-drop no-code platform designed to support the scale, complexity and security that enterprise applications require. Our customers are leaders in insurance, financial services, healthcare and the public sector, and they use Unqork to build custom software faster, with higher quality and at lower costs than code-based approaches. Founded in 2017, Unqork reached unicorn status in 2020, with a valuation of $2B. Unqork has been named one of the Best Startup Employers by Forbes, Best Places to Work by Built In and one of LinkedIn's Top Startups.

The Opportunity:

As a Senior Manager of Marketing Operations you will be part of the leadership team to build the marketing automation function and help our business understand the full-funnel impact of leads. You will build a strategy from scratch, bring operational solutions for improvements to existing tools and platforms, recommend workflow integrations with data (e.g. Salesforce), and implement best practices that improve deliverability of marketing channels to show marketing attribution. You will cross-collaborate by partnering with marketing, product, field, sales operations and GTM teams to build your plans and work tactically to implement them which will be vital to support the business need to grow.

Responsibilities:

  • Build strategy to operationalize marketing automation tools and analytics
  • Understand customer behaviors that trigger acquisition, engagement, and retention, and create segmented and personalized marketing programs that promote desired behaviors
  • Identify opportunities for automating ingestion of data into Marketo and lead flow implementation into Salesforce
  • Understand the full-funnel lifecycle, including data handoffs between marketing and sales for data attribution
  • Create mechanisms to share performance with leadership and promote best practices with the broader teams
  • Analyze data to measure the effectiveness of campaigns to allow accurate forecasting
  • Build lead scoring and routing methodology to ensure quality leads are passed to account development reps for qualification, increasing efficiencies and conversion rates
  • Develop training and resources for existing tools highlighting opportunities for efficiencies
  • Ensure that best practices for data management and quality, workflow automation, lead scoring and lead nurture reporting are implemented and adapted

Qualifications:

  • 8+ years marketing operations and automation experience; 3+ years in management
  • Marketing Automation Expert (Implementation, Integrations, Management)
  • Background and working knowledge of Marketo, Salesforce, Salesloft, Webinar Platforms, Website Chat, CMS Platforms, and other marketing automation tools
  • Experience with database structure, data hygiene, CRM workflows, analytics
  • Experience leading complex processes for large-scale automation platforms
  • Collaborative thinker to implement creative solutions for operational challenges

Benefits:

  • Work from home with an energetic remote-first community
  • Unlimited PTO (and the encouragement to use it)
  • Student loan payback program
  • 100% employer-covered medical, dental, and vision options available to you and your dependents
  • Flexible Spending Account (FSA)
  • Monthly stipend toward your WFH setup, vacation, development and more
  • Employer-sponsored 401(k) with contribution match
  • Free Peloton membership through UHC
  • Paid Parental Leave