May 01, 2021

Certification: Facebook Certified Advanced Marketing Developer

  • Facebook Blueprint
  • Remote (Online)
Licensure / Certification Information Technology Marketing, Advertising & Public Relations

Job / Advertisement Description

This certification measures competency in the technical implementation of advanced marketing solutions. The certification consists of two required parts: a multiple choice exam (510-101) and a coding assessment (510-201). Facebook Certified Marketing Developer is a prerequisite for this certification.

The ideal candidates for this exam are:

  • Software Developers
  • Mobile Web Developers
  • Full Stack Engineers
  • Website Developers

Certification Exam Content Outline

Before attempting to become a Facebook Certified Advanced Marketing Developer, we recommend you review the areas covered on the certification exam. You can find preparation for these topics in the Blueprint course linked below.

Marketing Developer certification is a prerequisite for this certification.

SDK/App events for Android and iOS (62%)

  • Apply concepts and process to install the Facebook SDK for Android
  • Apply concepts and process to set up app events for Android
  • Diagnose and address app events issues for Android
  • Apply concepts and process required to Install the Facebook SDK for iOS
  • Apply concepts and process to set up app events for iOS
  • Diagnose and address app events issues for iOS
  • Apply concepts and process to create and configure Facebook App
  • Determine an app events tagging plan

Offline conversions (6%)

  • Apply concepts and process required to prepare and upload a CSV file with offline events data
  • Diagnose and address miscellaneous offline Conversions issues

Verticalized Dynamic Ads (32%)

  • Apply concepts and process required to configure events data sources and parameters for travel ads
  • Apply concepts and process required to configure events data sources and parameters for automotive inventory ads
  • Apply concepts and process required to configure events data sources and parameters for dynamic real estate ads
  • Apply concepts and process required to prepare a verticalized product catalog for real estate, automotive inventory, or travel
  • Diagnose and address catalog issues for real estate, automotive inventory, or travel
  • Diagnose and address events data source issues for real estate, automotive inventory, or travel
  • Determine a tagging plan based on a specific vertical

Prepare for the Exam by taking Free Online Courses

Test your Skills with Practice Test

Prepare for Exam with Documentation created by Facebook Engineers