May 01, 2021

Certification: Facebook Certified Marketing Developer

  • Facebook Blueprint
  • Remote (Online)
Licensure / Certification Information Technology Marketing, Advertising & Public Relations

Job / Advertisement Description

This certification measures competency in the technical implementation of marketing solutions. The certification consists of two required parts: a multiple choice exam (500-101) and a coding assessment (500-201).

The ideal candidates for this exam are:

  • Software Developers
  • Front end Engineers
  • Website Developers
  • IT Consultants
  • Technology Integrators
  • Technology Consultants
  • Technical Account Managers
  • Technical Partner Managers

Certification Exam Content Outline

Before attempting to become a Facebook Certified Marketing Developer, we recommend you review the areas covered on the certification exam. You can find preparation for these topics in the Blueprint course linked below.

Note: The Marketing Developer certification is a prerequisite for Advanced Marketing Developer and Advertising API Developer certifications.

Build (70%)

  • Apply concepts and process required to create a Business Manager
  • Apply concepts and process required for asset management
  • Apply concepts and process required to create a Pixel
  • Apply the concepts and process required to create a Product Catalog
  • Make conceptual and procedural decisions required to create and upload product feed
  • Make conceptual and procedural decisions required to implement Pixel base code on a client's website
  • Make conceptual and procedural decisions required to implement Pixel events based on website activity
  • Make conceptual and procedural decisions required to implement advanced matching
  • Apply concepts and process required to create custom conversions
  • Apply the concepts and process required to associate a Pixel with a catalog

Troubleshoot (30%)

  • Analyze and address Pixel integration issues
  • Diagnose and address a product feed issue
  • Diagnose and address a product match rate issue
  • Diagnose and address advanced matching issue

Prepare for Exam by taking Free Online Courses

Test your Skills with a Practice Test

Prepare for Exam through documentation created by Facebook Engineers