May 01, 2021

Certification: Certified Media Buying Professional

  • Facebook Blueprint
  • Remote (Online)
Licensure / Certification Digital Marketing Marketing, Advertising & Public Relations

Job / Advertisement Description

This exam identifies candidates who possess advanced competency in the skills, tools, advertising policies, and best practices required to buy ads on Facebook, Instagram and Messenger.

The ideal candidates for this exam are: 

  • Digital media buyers
  • Account Salespeople
  • Account Managers
  • Account Executives
  • Marketing Executives
  • Social Media Managers
  • Brand Marketers
  • Marketing Consultants

Certification Exam Content Outline

Before attempting to become a Facebook Blueprint certified professional, we recommend you practice the following skills.

Campaign Planning (48%)

  • Explain fundamentals of Facebook buying
  • Align Facebook campaign to business goals
  • Given a scenario, determine when and how to use the Facebook pixel, SDK, and Offline Conversions
  • Given a scenario, determine target audience
  • Given a scenario, determine the appropriate measurement method and/or reporting platform based on the business goal
  • Given a scenario, determine appropriate ad format and if creative aligns with creative considerations
  • Adhere to Facebook policies

Setup (22%)

  • Articulate the capabilities of Business Manager
  • Given a scenario, choose the appropriate campaign setup
  • Determine when and where to apply tracking parameters based on the desired business goal

Optimization (18%)

  • Given a scenario, analyze campaign performance to determine optimization opportunities
  • Given a scenario, utilize best practices to optimize Facebook campaigns by adjusting advertiser controls

Measurement and Reporting (12%)

  • Apply available options when building ad reports
  • Given a scenario, analyze measurement study reports
  • Given a scenario, determine how to adjust future campaigns based on campaign results

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