Jun 21, 2019

TRADE MARKETING EXECUTIVE - BAT (BRITISH AMERICAN TOBACCO)

  • Commonwealth Brewery Ltd.
  • Nassau, The Bahamas
Full Time Sales & Marketing Strategy-Planning

Job Description

Job Summary:

  • To develop and execute a territory trade marketing plan which meets brand, volume, merchandising and distribution objectives for each outlet through the most effective and efficient utilization of time and materials, in order to achieve national trade marketing objectives.

Key Responsibilities:

  • Manages the implementation of account plans for merchandising and trade activities in the outlets of account chains in order to achieve account brand, volume and share objectives.
  • Trains and motivates the Distributor's sales teams to ensure that trade marketing representation in outlets is superior to the competition in respect of both core and added value services.
  • Effectively manages suppliers (i.e. agency, contractors, etc.) to ensure that all approved promotional or merchandising plans are implemented in an effectively and timely manner.
  • Establishes close working relationships with the trade in order to gain high levels of trade support and loyalty whilst enhancing understanding of the trading environment.
  • Manages financial accounts and assets for the area to ensure that trade marketing resources are secured and used in the most efficient and effective manner possible.
  • Provides trade marketing information and reports (daily-weekly) related to performance and accounts to ensure that the Area Manager is fully informed at all times.
  • Ensures that all the information of his/her outlet is updated at all times, including the Customer Call cards for each outlet and Route documents.
  • Keeps informed of all activities within the Cycle Planning process and follows and implements all decisions taken within his/her territory.

Qualifications:

  • Bachelor's Degree - Ideally with a commercial background
  • Previous experience in a similar position (1-2 years), experience in commercial area of activity related to Sales, Marketing or Trade Marketing is beneficial.

Competencies/Skills:

  • Excellent analytical and communication skills
  • Strong Customer Service & Interpersonal Skills
  • Excellent Time Management Skills