May 14, 2019

Marketing Communications Manager

  • Grand Hyatt Baha Mar
  • Grand Hyatt Baha Mar, Nassau, The Bahamas
Full Time Hospitality & Tourism Hotel Manager Marketing, Advertising & Public Relations

Job Description

Job Title:  Marketing Communications Manager

Reports to:   Director of Sales and Marketing

Grand Hyatt at Baha Mar’s Marketing Communications Manager will work together with the Director of Sales and Marketing and be responsible for developing, implementing, monitoring and measuring the annual integrated marketing and communications plan to support the business objectives for Grand Hyatt Baha Mar. The ultimate goal is to heighten market presence, increase positive awareness, strengthen brand loyalty, increase market share and most importantly, produce increased revenues and profitability.

 

The Baha Mar culture begins with PASSION.

 

We have a passion for “BETTER THAN BEST” that leaves a lasting impression on our guests, and creates a timeless resort experience that is glamorous, fun and exceptional. Here is how you can “own the wow!”

 

  • Care deeply
  • Have a generous spirit
  • Thrive as part of a team
  • Pay exacting attention to details
  • Create emotional connections with our guests
  • Be strongly committed to Baha Mar’s success

 

What you will also have already accomplished:

 

  • Bachelor’s degree required; Marketing or Business is preferred.
  • Minimum 2-5 years relevant experience in an integrated marketing role (digital, events/PR, marketing/communications).
  • Strong media knowledge across all platforms (wired, mobile, social, OTT and broadcast).
  • Strong written and presentation skills.
  • Excellent organizational skills.
  • Detail oriented with the ability to handle multiple projects at once.

 

Description of Responsibilities

Grand Hyatt at Baha Mar’s Marketing Communications Manager will be responsible for developing, implementing, monitoring, and measuring the annual integrated marketing and communications plan to support the business objectives for Grand Hyatt Baha Mar Responsibilities will include, but are not limited to:

  • Monitors competitive hotel actions and communicates findings
  • Assists with marketing initiatives of hotel outlets such as bars, restaurants, meeting space, etc.
  • Plan, research or coordinate with approved vendors and supervise the production of marketing materials, in-house collateral, and promotional and internal communications materials. Primary contact for vendors.
  • Assists in organizing and planning property specific events.
  • Manage and support agency partners and plans (public relations, advertising and online) as well as the local hotel marketing plan and budget.   
  • Manage content strategy and messaging in website and digital channels (site content, campaigns, email marketing, digital assets, etc).
  • Evaluate promotional and programming opportunities presented to hotel. Develop promotions and partnerships to meet the hotel’s marketing and revenue objectives.
  • Forge and maintain relationships with organizations including key local and industry-related organizations – CVB, Chamber of Commerce, local government, hospitality trade associations, etc.
  • Monitor, coordinate and respond to reputation management channels such as guest comment cards, online travel-related review sites (Trip Advisor, Yelp!) to generate positive exposure.
  • Review and approve (along with GM and DOSM) all hotel press releases.
  • Develop and regularly update hotel press kit, photography, and b-roll.
  • Manage and handle all requests for on-property filming. Includes development of location fee schedule, assessing value of requests for trade for filming and managing on-property coordination and billing.
  • Develop, coordinate, execute, and maintain a social media plan including, but not limited to, Facebook, Twitter, Instagram.
  • Provide ongoing marketing leadership and guidance to Leadership Committee.
  • Responsible for weekly and monthly reporting of efforts.  Identify cadence for the hotel’s weekly marketing meetings. Develop agenda in advance as well as manage follow-up.
  • Attend weekly strategy and pick up meetings.
  • Host hotel’s monthly marketing and public relations meetings.
  • Participate in brand training and annual regional Marketing Summit