6 Digital Marketing jobs

This exam identifies candidates who possess the ability to build scale, and sustain an online community by utilizing community-building strategies and tools. The ideal candidates for this exam are: Community leaders Brand Managers and Social Managers who possess the skills and knowledge for managing, scaling and connecting online communities, and understand platform policies and regulations. Exam Outline Define and establish a community (8%) Make determinations required to develop community goals, objectives, mission, purpose, values, and KPIs Apply concepts required to create and assess community guiding principles Develop community strategies and processes (27%) Make determinations required to cultivate and evolve a platform strategy Determine an audience strategy Analyze a branding strategy Apply concepts required for operational workflows Determine a team structure and...

This exam identifies candidates who possess advanced competency in the skills, tools, advertising policies, and best practices required to buy ads on Facebook, Instagram and Messenger. The ideal candidates for this exam are:  Digital media buyers Account Salespeople Account Managers Account Executives Marketing Executives Social Media Managers Brand Marketers Marketing Consultants Certification Exam Content Outline Before attempting to become a Facebook Blueprint certified professional, we recommend you practice the following skills. Campaign Planning (48%) Explain fundamentals of Facebook buying Align Facebook campaign to business goals Given a scenario, determine when and how to use the Facebook pixel, SDK, and Offline Conversions Given a scenario, determine target audience Given a scenario, determine the appropriate measurement method and/or reporting platform based on the business goal...

This exam measures your competency in designing an end-to-end Facebook marketing strategy that aligns to business goals and complements a holistic marketing plan. The ideal candidates for this exam are: Digital Planners Media Planners Programmatic Planners Comms Planners Marketing Consultants Planning and Buying Hybrid Roles Certification Exam Content Outline Before attempting to become a Facebook Blueprint certified professional, we recommend you practice the following skills. Needs Assessment (20%) Translate an advertiser's challenge into specific and measurable business goals and KPIs Determine if and how Facebook fits within a holistic media strategy to meet an advertiser's goals Review existing advertiser data sources (e.g., pixel, SDK, CRM) to make informed recommendations Learnings and Insights (13%) Interpret past Facebook campaign performance and KPIs to devise...

This exam identifies candidates who possess advanced competency in the strategic skills needed to develop insight-driven creative briefs, inspire and improve the impact of mobile creative, and drive better results on Facebook, Instagram and Messenger. Certification Exam Content Outline Before attempting to become a Facebook Blueprint certified professional, we recommend you practice the following skills.  Mobile Fundamentals (32%) Outline consumers' shift to mobile and Facebook's position within the shift to creative teams. Select which Facebook capabilities and products map to which of the various components of the marketing funnel. Demonstrate understanding of how to brief for mobile creative within an overall creative brief. Explain principles of high-quality and effective mobile creative. Research & Insights (32%) Given a client's business objectives, determine the appropriate...

Professional-level exam about using data, insights and measurement to make informed marketing recommendations.  The ideal candidates for this certification have approximately 3 years of career experience with consulting on measurement strategies and executing research, as well as statistics knowledge and data manipulation skills. Applicable Roles: Media Analyst Data Scientist Quantitative Researcher Measurement Partner Measurement FMP Analyst Consultant (technical) Certification Exam Content Outline Before attempting to become a Facebook Blueprint certified professional, we recommend you practice the following skills.  Assess (24%) Reconcile business goals with KPIs and analysis plans Apply concepts required to inventory and monitor existing data sources Evaluate differences in measurement methodology across channels Communicate assumptions based on situation assessment Validate...

Associate level exam covering foundational advertising concepts on Facebook, Instagram and Messenger. The ideal candidates for this certification are entry level marketers, including students and job seekers. Certification Exam Content Outline Before attempting to become a Facebook Blueprint certified professional, we recommend you practice the following skills. The Value of Facebook (8%) Identify the different Products that make up the Facebook family of apps and services Communicate the value proposition of the Facebook family of apps and services for businesses Establish Platform Presence (13%) Identify the steps to establish a business presence on Facebook and Instagram Explain the process to set up an ad account Identify mobile creative best practices Advertising Fundamentals (25%) Identify the difference between an ad and a page post Identify...