This exam identifies candidates who possess the ability to build scale, and sustain an online community by utilizing community-building strategies and tools.
The ideal candidates for this exam are:
Community leaders
Brand Managers and Social Managers who possess the skills and knowledge for managing, scaling and connecting online communities, and understand platform policies and regulations.
Exam Outline
Define and establish a community (8%)
Make determinations required to develop community goals, objectives, mission, purpose, values, and KPIs
Apply concepts required to create and assess community guiding principles
Develop community strategies and processes (27%)
Make determinations required to cultivate and evolve a platform strategy
Determine an audience strategy
Analyze a branding strategy
Apply concepts required for operational workflows
Determine a team structure and...
This certification measures competency configuring and troubleshooting Marketing API integrations. The certification consists of two required parts: a Multiple choice exam (520-101) and a coding assessment (520-201). Facebook Certified Marketing Developer is a prerequisite for this certification.
Ideal candidates for this exam are:
Software Developers
Full Stack Engineers
Backend Engineers
Solutions Architects
Certification Exam Content Outline
Before attempting to become a Facebook Certified Advertising API Developer, we recommend you review the areas covered on the certification exam. You can find preparation for these topics in the Blueprint course linked below.
Note: Marketing Developer certification is a prerequisite for this certification.
Setup Infrastructure (24%)
Apply concepts and processes required to configure assets and permissions.
Apply concepts and processes required to create an app review...
This certification measures competency in the technical implementation of advanced marketing solutions. The certification consists of two required parts: a multiple choice exam (510-101) and a coding assessment (510-201). Facebook Certified Marketing Developer is a prerequisite for this certification.
The ideal candidates for this exam are:
Software Developers
Mobile Web Developers
Full Stack Engineers
Website Developers
Certification Exam Content Outline
Before attempting to become a Facebook Certified Advanced Marketing Developer, we recommend you review the areas covered on the certification exam. You can find preparation for these topics in the Blueprint course linked below.
Marketing Developer certification is a prerequisite for this certification.
SDK/App events for Android and iOS (62%)
Apply concepts and process to install the Facebook SDK for Android
Apply concepts and process to set up app events for...
This certification measures competency in the technical implementation of marketing solutions. The certification consists of two required parts: a multiple choice exam (500-101) and a coding assessment (500-201).
The ideal candidates for this exam are:
Software Developers
Front end Engineers
Website Developers
IT Consultants
Technology Integrators
Technology Consultants
Technical Account Managers
Technical Partner Managers
Certification Exam Content Outline
Before attempting to become a Facebook Certified Marketing Developer, we recommend you review the areas covered on the certification exam. You can find preparation for these topics in the Blueprint course linked below.
Note: The Marketing Developer certification is a prerequisite for Advanced Marketing Developer and Advertising API Developer certifications.
Build (70%)
Apply concepts and process required to create a Business Manager
Apply concepts and...
This exam identifies candidates who possess advanced competency in the skills, tools, advertising policies, and best practices required to buy ads on Facebook, Instagram and Messenger.
The ideal candidates for this exam are:
Digital media buyers
Account Salespeople
Account Managers
Account Executives
Marketing Executives
Social Media Managers
Brand Marketers
Marketing Consultants
Certification Exam Content Outline
Before attempting to become a Facebook Blueprint certified professional, we recommend you practice the following skills.
Campaign Planning (48%)
Explain fundamentals of Facebook buying
Align Facebook campaign to business goals
Given a scenario, determine when and how to use the Facebook pixel, SDK, and Offline Conversions
Given a scenario, determine target audience
Given a scenario, determine the appropriate measurement method and/or reporting platform based on the business goal...
This exam measures your competency in designing an end-to-end Facebook marketing strategy that aligns to business goals and complements a holistic marketing plan.
The ideal candidates for this exam are:
Digital Planners
Media Planners
Programmatic Planners
Comms Planners
Marketing Consultants
Planning and Buying Hybrid Roles
Certification Exam Content Outline
Before attempting to become a Facebook Blueprint certified professional, we recommend you practice the following skills.
Needs Assessment (20%)
Translate an advertiser's challenge into specific and measurable business goals and KPIs
Determine if and how Facebook fits within a holistic media strategy to meet an advertiser's goals
Review existing advertiser data sources (e.g., pixel, SDK, CRM) to make informed recommendations
Learnings and Insights (13%)
Interpret past Facebook campaign performance and KPIs to devise...
This exam identifies candidates who possess advanced competency in the strategic skills needed to develop insight-driven creative briefs, inspire and improve the impact of mobile creative, and drive better results on Facebook, Instagram and Messenger.
Certification Exam Content Outline
Before attempting to become a Facebook Blueprint certified professional, we recommend you practice the following skills.
Mobile Fundamentals (32%)
Outline consumers' shift to mobile and Facebook's position within the shift to creative teams.
Select which Facebook capabilities and products map to which of the various components of the marketing funnel.
Demonstrate understanding of how to brief for mobile creative within an overall creative brief.
Explain principles of high-quality and effective mobile creative.
Research & Insights (32%)
Given a client's business objectives, determine the appropriate...
Professional-level exam about using data, insights and measurement to make informed marketing recommendations.
The ideal candidates for this certification have approximately 3 years of career experience with consulting on measurement strategies and executing research, as well as statistics knowledge and data manipulation skills.
Applicable Roles:
Media Analyst
Data Scientist
Quantitative Researcher
Measurement Partner
Measurement FMP Analyst
Consultant (technical)
Certification Exam Content Outline
Before attempting to become a Facebook Blueprint certified professional, we recommend you practice the following skills.
Assess (24%)
Reconcile business goals with KPIs and analysis plans
Apply concepts required to inventory and monitor existing data sources
Evaluate differences in measurement methodology across channels
Communicate assumptions based on situation assessment
Validate...
Associate level exam covering foundational advertising concepts on Facebook, Instagram and Messenger.
The ideal candidates for this certification are entry level marketers, including students and job seekers.
Certification Exam Content Outline
Before attempting to become a Facebook Blueprint certified professional, we recommend you practice the following skills.
The Value of Facebook (8%)
Identify the different Products that make up the Facebook family of apps and services
Communicate the value proposition of the Facebook family of apps and services for businesses
Establish Platform Presence (13%)
Identify the steps to establish a business presence on Facebook and Instagram
Explain the process to set up an ad account
Identify mobile creative best practices
Advertising Fundamentals (25%)
Identify the difference between an ad and a page post
Identify...
