2 Marketing, Advertising & Public Relations jobs

Job Summary: Build winning channels (channel strategy), develop insights and adapt brand programs into channel programs. Key Responsibilities: Develop customer, shopper, and consumer insights per channel Allocate brand and trade marketing resources based on channel and outlet productivity Visit at least 5 accounts per week for market insights Adapt brand (360) activation plans/programs to channel strategy Advise all brand teams on channels that best fit their programs Establish program KPIs Develop Sell Sheets Develop Picture of Success per channel by month Ensure availability of brand program materials Ensure all programs are in the master calendar and adhere to the promo rules Train Trade Marketing Specialists on Picture on Success Evaluate program success through results Discuss branding and transformation of accounts into unique flagships for CBL Brands Follow up on execution of flag ship accounts until completion and assess performance of account after completion Qualifications: College or University Degree ideally with a commercial background. Competencies/Skills: Previous experience in Trade Marketing or Brand Marketing Previous experience in project management and/or strategic planning is beneficial. Proficiency in Microsoft Excel, and PowerPoint Proficiency in budget management

Job Summary: Provide the sales force with all materials needed to execute the Picture of Success, while tracking execution and monitoring the results of all brand and trade marketing programs. Key Responsibilities: Attend all sales meetings Train the sales force in executing all brand programs in conjunction with the sales managers based on Picture of Success Assess effetiveness of programs in the market Assess picture of success in outlets from Channel Executive Inspect at least 15 accounts per week ensuring that promotions and activiations are being executed according to channel picos Give inputs on potential improvements (especially in the case of other islands) Monitor the efficiency of all assets in the market, find new locations and assess compliance Attend all activations and events where promotional staff are present from beginning to end Ensure promotional Staff are in attendance at events and executing as requested Qualifications: College or University Degree ideally with a commercial background. Competencies/Skills: Previous experience in a similar position (1-2 years), experience in commercial area of activity related to Sales or Marketing Previous experience in Trade Marketing is beneficial Must be able to prepare comprehensive reports and power point presentations