13 Marketing, Advertising & Public Relations jobs

About Toptal Toptal is a global network of top freelance talent in business, design, and technology that enables companies to scale their teams, on-demand. With $100+ million in annual revenue and over 40% year-over-year growth, Toptal is the   world’s largest fully remote company . We take the best elements of virtual teams and combine them with a support structure that encourages innovation, social interaction, and fun. We see no borders, move at a fast pace, and are never afraid to break the mold. Position Description Toptal is looking for a Manager, Market Research to join our Market Insights team. The ideal candidate will implement a holistic approach to market research that will drive key business decisions across marketing, product, revenue and other business functions. The focus of this role is to further Toptal’s understanding of its two key audiences - Clients and Talent. We are looking for someone with a strong foundation in qualitative and quantitative market...

About Toptal Toptal is a global network of top freelance talent in business, design, and technology that enables companies to scale their teams, on-demand. With $100+ million in annual revenue and over 40% year-over-year growth, Toptal is the   world’s largest fully remote company . We take the best elements of virtual teams and combine them with a support structure that encourages innovation, social interaction, and fun. We see no borders, move at a fast pace, and are never afraid to break the mold. Position Description As the Director of Brand Marketing Strategy, you will be responsible for overseeing the brand marketing strategy for Toptal, including awareness campaigns, creative execution, and image-building. You will accomplish this by collaborating with the relevant Executive and Marketing team members. Your primary focus will be to work with the relevant experts within your own team, the Creative team, Growth Marketing team, Product Marketing team, and Market...

About Toptal Toptal is a global network of top freelance talent in business, design, and technology that enables companies to scale their teams, on-demand. With $100+ million in annual revenue and over 40% year-over-year growth. We take the best elements of virtual teams and combine them with a support structure that encourages innovation, social interaction, and fun. We see no borders, move at a fast pace, and are never afraid to break the mold. Position Description Toptal is looking for a Content Writer to join our Content Strategy team. This person will be a versatile writer responsible for developing the content strategy and copy for content marketing initiatives, product and platform copy, email marketing, and more. You will have experience researching and writing about complex issues and developing content that informs, builds awareness, and solves problems. In addition, you’ll work cross-functionally with our enterprise, SMB, and talent teams to produce content...

Description Knowmad Digital Marketing is now offering a $500 digital marketing scholarship specifically for students who are interested in digital marketing and will be enrolled in a business, marketing or communication undergraduate or graduate degree program by the fall semester in which they apply. The application requires an updated resume and a 500-1,200 word response essay focusing on one of the three prompts listed. The deadline is October 1 and a winner will be selected by October 15. Other Criteria Students must attend a U.S.-based accredited university and be enrolled in a business, marketing or communication related degree program by the Fall semester in which they apply. Resume and essay materials will only be accepted in PDF format. Amount $500 You must be studying in one of the following countries: United States Deadline October 1 You must be from one of the following countries: Unrestricted Number of Awards 1 You must be studying one of...

This exam identifies candidates who possess the ability to build scale, and sustain an online community by utilizing community-building strategies and tools. The ideal candidates for this exam are: Community leaders Brand Managers and Social Managers who possess the skills and knowledge for managing, scaling and connecting online communities, and understand platform policies and regulations. Exam Outline Define and establish a community (8%) Make determinations required to develop community goals, objectives, mission, purpose, values, and KPIs Apply concepts required to create and assess community guiding principles Develop community strategies and processes (27%) Make determinations required to cultivate and evolve a platform strategy Determine an audience strategy Analyze a branding strategy Apply concepts required for operational workflows Determine a team structure and...

This certification measures competency configuring and troubleshooting Marketing API integrations. The certification consists of two required parts: a Multiple choice exam (520-101) and a coding assessment (520-201). Facebook Certified Marketing Developer is a prerequisite for this certification. Ideal candidates for this exam are: Software Developers Full Stack Engineers Backend Engineers Solutions Architects Certification Exam Content Outline Before attempting to become a Facebook Certified Advertising API Developer, we recommend you review the areas covered on the certification exam. You can find preparation for these topics in the Blueprint course linked below. Note: Marketing Developer certification is a prerequisite for this certification. Setup Infrastructure (24%) Apply concepts and processes required to configure assets and permissions. Apply concepts and processes required to create an app review...

This certification measures competency in the technical implementation of advanced marketing solutions. The certification consists of two required parts: a multiple choice exam (510-101) and a coding assessment (510-201). Facebook Certified Marketing Developer is a prerequisite for this certification. The ideal candidates for this exam are: Software Developers Mobile Web Developers Full Stack Engineers Website Developers Certification Exam Content Outline Before attempting to become a Facebook Certified Advanced Marketing Developer, we recommend you review the areas covered on the certification exam. You can find preparation for these topics in the Blueprint course linked below. Marketing Developer certification is a prerequisite for this certification. SDK/App events for Android and iOS (62%) Apply concepts and process to install the Facebook SDK for Android Apply concepts and process to set up app events for...

This certification measures competency in the technical implementation of marketing solutions. The certification consists of two required parts: a multiple choice exam (500-101) and a coding assessment (500-201). The ideal candidates for this exam are: Software Developers Front end Engineers Website Developers IT Consultants Technology Integrators Technology Consultants Technical Account Managers Technical Partner Managers Certification Exam Content Outline Before attempting to become a Facebook Certified Marketing Developer, we recommend you review the areas covered on the certification exam. You can find preparation for these topics in the Blueprint course linked below. Note: The Marketing Developer certification is a prerequisite for Advanced Marketing Developer and Advertising API Developer certifications. Build (70%) Apply concepts and process required to create a Business Manager Apply concepts and...

This exam identifies candidates who possess advanced competency in the skills, tools, advertising policies, and best practices required to buy ads on Facebook, Instagram and Messenger. The ideal candidates for this exam are:  Digital media buyers Account Salespeople Account Managers Account Executives Marketing Executives Social Media Managers Brand Marketers Marketing Consultants Certification Exam Content Outline Before attempting to become a Facebook Blueprint certified professional, we recommend you practice the following skills. Campaign Planning (48%) Explain fundamentals of Facebook buying Align Facebook campaign to business goals Given a scenario, determine when and how to use the Facebook pixel, SDK, and Offline Conversions Given a scenario, determine target audience Given a scenario, determine the appropriate measurement method and/or reporting platform based on the business goal...

This exam measures your competency in designing an end-to-end Facebook marketing strategy that aligns to business goals and complements a holistic marketing plan. The ideal candidates for this exam are: Digital Planners Media Planners Programmatic Planners Comms Planners Marketing Consultants Planning and Buying Hybrid Roles Certification Exam Content Outline Before attempting to become a Facebook Blueprint certified professional, we recommend you practice the following skills. Needs Assessment (20%) Translate an advertiser's challenge into specific and measurable business goals and KPIs Determine if and how Facebook fits within a holistic media strategy to meet an advertiser's goals Review existing advertiser data sources (e.g., pixel, SDK, CRM) to make informed recommendations Learnings and Insights (13%) Interpret past Facebook campaign performance and KPIs to devise...

This exam identifies candidates who possess advanced competency in the strategic skills needed to develop insight-driven creative briefs, inspire and improve the impact of mobile creative, and drive better results on Facebook, Instagram and Messenger. Certification Exam Content Outline Before attempting to become a Facebook Blueprint certified professional, we recommend you practice the following skills.  Mobile Fundamentals (32%) Outline consumers' shift to mobile and Facebook's position within the shift to creative teams. Select which Facebook capabilities and products map to which of the various components of the marketing funnel. Demonstrate understanding of how to brief for mobile creative within an overall creative brief. Explain principles of high-quality and effective mobile creative. Research & Insights (32%) Given a client's business objectives, determine the appropriate...

Professional-level exam about using data, insights and measurement to make informed marketing recommendations.  The ideal candidates for this certification have approximately 3 years of career experience with consulting on measurement strategies and executing research, as well as statistics knowledge and data manipulation skills. Applicable Roles: Media Analyst Data Scientist Quantitative Researcher Measurement Partner Measurement FMP Analyst Consultant (technical) Certification Exam Content Outline Before attempting to become a Facebook Blueprint certified professional, we recommend you practice the following skills.  Assess (24%) Reconcile business goals with KPIs and analysis plans Apply concepts required to inventory and monitor existing data sources Evaluate differences in measurement methodology across channels Communicate assumptions based on situation assessment Validate...

Associate level exam covering foundational advertising concepts on Facebook, Instagram and Messenger. The ideal candidates for this certification are entry level marketers, including students and job seekers. Certification Exam Content Outline Before attempting to become a Facebook Blueprint certified professional, we recommend you practice the following skills. The Value of Facebook (8%) Identify the different Products that make up the Facebook family of apps and services Communicate the value proposition of the Facebook family of apps and services for businesses Establish Platform Presence (13%) Identify the steps to establish a business presence on Facebook and Instagram Explain the process to set up an ad account Identify mobile creative best practices Advertising Fundamentals (25%) Identify the difference between an ad and a page post Identify...